US consumers find new marketing techniques less acceptable than traditional ones

Companies that heavily promote their products would do well to heed this piece of information.

A survey, conducted in the US, shows that traditional marketing methods are acceptable practices over non-traditional techniques.

Traditional methods such as paid advertising (74 per cent to 93 per cent), corporate sponsorships (70 per cent to 89 per cent) and paid spokespersons (64% to 87%) are acceptable practices.
Newer methods such as paying private citizens to promote products (45 per cent to 57 per cent), Internet pop-up ads (16 per cent to 30 per cent) and text messaging (17 per cent to 23 per cen
How tot) are seen as acceptable marketing practices by fewer respondents.

The survey is called Executive, Congressional and Consumer Attitudes Toward Media, Marketing and the Public Relations Profession was conducted by Harris Interactive and the Public Relations Society of America (PRSA) Foundation.