US consumers find new marketing techniques less acceptable than traditional ones

Companies that heavily promote their products would do well to heed this piece of information.

A survey, conducted in the US, shows that traditional marketing methods are acceptable practices over non-traditional techniques.

Traditional methods such as paid advertising (74 per cent to 93 per cent), corporate sponsorships (70 per cent to 89 per cent) and paid spokespersons (64% to 87%) are acceptable practices.
Newer methods such as paying private citizens to promote products (45 per cent to 57 per cent), Internet pop-up ads (16 per cent to 30 per cent) and text messaging (17 per cent to 23 per cen
How tot) are seen as acceptable marketing practices by fewer respondents.

The survey is called Executive, Congressional and Consumer Attitudes Toward Media, Marketing and the Public Relations Profession was conducted by Harris Interactive and the Public Relations Society of America (PRSA) Foundation.

R u addicted to msging?

Do you often catch sending out SMSes; It's time you pay the shrink a visit for what's called 'texting addiction'.

CHina has opened special texting de-addiction centres. In Scotland, a youth had to be rushed to a de-addiction centre for alcoholics as he just couldn't help texting 24X7.

These are not just a few stray examples, for, SMS-addiction is spreading fast amongst the youth across the globe. We decode the addictive tendencies of SMS...


Usage patterns: As high as 70-85 per cent of mobile users are also actively texting. There are two types of user patterns in SMSing, reveals Mohit Bhatnagar, senior VP of a leading mobile service provider, "Research has shown that there are those who use it for its convenience and non-intrusive nature.

While the second category is of people who use it peer-to-peer for content-led communication. This could involve forwarding of text, jokes, thought for the day, etc. This category is primarily found amongst the youth."

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